Marc Rudov, a self-described MRA, "relationship expert" and all-around asshole, has been trying to organize a boycott of VD for several years now. "There's nothing romantic about coercing men to oblige female entitlement," Rudov recently told AOL News. "Valentine's Day artificially and unilaterally caters to women. It's the media's annual male-bashing fest."
Over on The Spearhead, grizzled MRA veteran Zed has written not one but two articles attacking VD, which he describes as "Extortion of Insincere Materialistic Tokens of Affection Under Threat of Emotional Violence Day." Meanwhile, Paul Elam -- never one for subtlety -- has one-upped old Zed, denouncing the holiday as "a socially coerced day of hyper-entitlement for a generation of princess leeches." Endorsing Rudov's boycott, Elam seems especially incensed by the omnipresent "Every Kiss Begins With Kay" ads that clutter the airwaves every year as VD approaches.
One commenter at The Spearhead summons up his inner comedian:
There’ two types of VD. One is a potentially serious affliction that can be caught from sexual relations with a woman. Symptoms include tiredness, lack of sex drive, acute pain in the groin region and loss of work productivity. It’s difficult to treat as the parasite responsible is very demanding and difficult to get rid of.
The other is a bacterial infection treatable with antibiotics and rest.
|Marc Rudov: Trying to hypnotize you with his teeth.|
It's almost cute, all this energy and anger. These guys seem to really think that they're the first people to ever have an issue with Valentine's day, the first people to ever get irritated by "every kiss begins with Kay."
But, guess what? Lots of people hate Valentine's day. I generally find it pretty annoying myself, and the Kay commercials, which basically suggest that the women of America are jewel-hungry prostitutes and the men their johns, set my teeth a-grinding. Granted, I'm generally been most hostile to VD when I've been single, but when a couple of years ago I discovered that my then-girlfriend was a really really really big fan of the holiday (and not a fan of my more laid-back approach to it) it was actually one of the things that led me to break up with her a few weeks later.
You know who else hates Valentine's day and the blizzard of retrograde sexist advertising that accompanies it? Lots and lots of women, especially those of the feminist persuasion, who generally don't take kindly to the insinuation that women are diamond whores. Indeed, a couple of weeks back, hundreds of the mostly women of Reddit's TwoXChromosomes subreddit happily upvoted a topic with the title "If I see one more freakin' "Every Kiss Begins with Kay" commercial I am going to find whoever is responsible for that nonsense and take a big fat poop on his face. "
Hell, Valentine's Day hatred is everywhere. In the London Times, Helen McNutt -- a woman, if her first name is any indication -- spelled out "20 reasons it's okay to hate Valentine's Day." Meanwhile, the Onion News Network ran a hilarious piece on the "Annual Valentine's Day Stoning Of a Happy Couple ."
And if you want your VD hatred live and direct, you can always monitor Twitter for bitter anti-VD tweets.
Indeed, VD hatred has become so omnipresent that the folks at Slate, hoping to gin up some pageviews with some well-timed contrarianism, ran a piece -- get this -- actually defending the holiday. "I'm almost afraid to say it," the piece began, "I have plans for Valentine's Day. ... If I'm lucky, there may even be chocolate and flowers involved."
Like a lot of VD haters, I have plans for February 15th. They definitely involve chocolate, bought at a steep discount.
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